Floceta is a soothing herbal lotion designed to relieve pain and reduce itching from sunburn. Our visuals highlight sunburns in the shapes of popular travel destinations for Czech tourists, like Italy, Greece, and Cyprus—places where, all too often, travelers return with an unwelcome souvenir: painful, sunburned skin.

Client: Belupo/Floceta
Agency: MADE by Vaculik
Creative Director: Pavel Sobek
Art Director: Miloslav Cerny

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