"Vodafone has long been committed to ensuring that everyone can benefit from the advantages of digitalization. We can all recall the joy of grandparents when we visit. Thanks to technology, we can be together more often, anytime and from anywhere. We know from surveys that seniors would like to be online and often it is not a problem for them to buy the necessary devices. But they are afraid of the complexity and the fact that they will not be able to operate the purchased device. So this Christmas we want to take a different approach and, with the help of the Vodafone Foundation, we want to give seniors the most precious part of themselves and help them become more confident in the online world."
Client: Vodafone
Agency: McCann Prague
Creative Director: Jiri Horut
Art Director: Filip Kosatka, Yigit Keskin
Account Director: Tereza Sabova
Art Buyer: Dagmar Flimmelova
Production: Armada Films
Representation: Monika Wajtrova (2PM)
